The Mind of the Market: How Biology and Psychology Shape Our Economic Lives

Michael Shermer

"[A] eye-catching raconteur of all of the maximum hits of behavioral, evolutionary and neuropsychology . . . Fascinating."―Los Angeles instances e-book Review

How did we take the plunge from old hunter-gatherers to fashionable shoppers, and why do humans get so emotional approximately monetary judgements? The nationwide bestseller The brain of the Market uncovers the evolutionary roots of our fiscal behavior.

Drawing at the new box of neuroeconomics, psychologist Michael Shermer investigates what mind scans demonstrate approximately bargaining, snap purchases, and setting up belief in company. He scrutinizes experiments in behavioral economics to appreciate why humans dangle directly to wasting shares and why negotiations collapse into tit-for-tat disputes. He brings jointly findings from psychology and biology to explain how our tribal ancestry makes us suckers for manufacturers, why researchers think cooperation feels (biochemically) like intercourse, and the way even capuchin monkeys get angry in the event that they do not get a good present for his or her work.

Entertaining and eye-opening, The brain of the Market explains the true technology of economics.

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